A groundbreaking new study has found that no one actually hires a contractor based on a sticker they saw on the back of a traffic sign.
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A groundbreaking new study has found that no one actually hires a contractor based on a sticker they saw on the back of a traffic sign.

The study, conducted by the Bangkok Institute for the Study of Ineffective Marketing Strategies, surveyed over 10,000 homeowners. It found that not a single one had ever hired a contractor based on a sticker they saw stuck on the back of a traffic sign.

“We were really shocked by the results,” said lead researcher Dr. Malee Saelim. “We always assumed that people hired contractors based on these stickers that litter cities from Ixtlahuacán de los Membrillos to Khodzha-Kenepsi, but it turns out no one actually pays attention to them.”

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The study was conducted over the course of a year and involved extensive interviews with homeowners across the country. Researchers asked participants about their hiring habits when it came to contractors and whether or not they had ever hired someone based on a sticker they saw on a traffic sign. Despite the widespread use of these stickers by contractors as a marketing tool, not a single participant reported having hired a contractor in this way.

The results of the study have significant implications for contractors all over the country, who spend millions of dollars each year on stickers and other forms of advertising. Many contractors are now reevaluating their marketing strategies and considering more effective methods of reaching potential customers.

I usually ask for recommendations from friends or do my own research online.

Homeowner Lisa Rodriguez

The study also found that homeowners are more likely to hire contractors through word of mouth or through online research. Many participants reported using websites like Angie’s List or Home Advisor to find contractors, while others relied on recommendations from friends and family.

“I never would have thought to hire a contractor based on a sticker I saw on the back of a sign,” said homeowner Lisa Rodriguez. “I usually ask for recommendations from friends or do my own research online. It’s just too risky to hire someone based on a sticker.”

Despite the disappointing news for contractors, the study has been met with widespread approval from drivers, who are tired of being bombarded with advertising while stuck in traffic.

“I’m glad to know that no one actually pays attention to those stickers,” said commuter Sarah Williams. “They’re so annoying. I’m glad they’re not actually doing any good.”

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The results of the study also have implications for the city and state governments that allow contractors to advertise on traffic signs. Many have argued that the practice is a form of visual pollution and have called for a ban on contractor advertising on traffic signs. The findings of this study may provide further support for these efforts.

Overall, the study serves as a reminder that sometimes the most obvious marketing strategies are not always the most effective. Contractors would be wise to consider other methods of reaching potential customers, such as online advertising, social media marketing, or targeted email campaigns. It may take more effort and investment, but the payoff in terms of increased business is likely to be worth it.

Photo by Mike Stevens on Unsplash

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